Generative AI vs Traditional Automation: What Works Best for Finance Leaders?
In today’s rapidly evolving finance landscape, CFOs face a strategic decision: should they continue with traditional automation or embrace the transformative potential of Generative AI? Both technologies have proven capabilities in improving speed, efficiency, and accuracy — but the key question is, which delivers more value for finance leaders in 2025 and beyond? This article draws on the certified finance expertise, proven transformation experience, and industry-recognized leadership of WNS to explore which approach works best — and when to deploy each for maximum business impact. 1. Understanding the Difference Traditional Automation Traditional automation uses rule-based processes such as Robotic Process Automation (RPA) and workflow orchestration to handle repetitive, high-volume tasks. It’s ideal for activities like invoice processing, reconciliations, and report generation. Generative AI Generative AI, on the other hand, employs advanced models and machine learning to generate ...